Tempe Is Zillow’s Most Popular College Town For 2023

Using Zillow Page-view traffic, available housing inventory, price appreciation, sales data and other housing metrics that indicate consumer demand, Zillow analyzed thousands of ZIP codes within the nation’s 100 largest metropolitan areas to create a ranking of the site’s most popular U.S. cities.

“The most popular places on Zillow showcase a few trends we’ve noticed over the course of the year — most notably that affordability has become the chief driver of the market. The Midwest and most Northeastern markets saw relatively small run-ups in home values over the course of the pandemic, and now are still affordable enough for residents to shop in,” said Anushna Prakash, economic data analyst at Zillow.

Top college town: Tempe, Arizona

Part of the Phoenix megaplex, Tempe is home to Arizona State University. Reigning as Zillow’s top college town for the second year in a row, the city is home to the second-highest total number of rental listings among college towns studied